CoreFact Corporation Announces Marketing Store in a Box for Independent Real Estate Brokerage Firms

Posted Tue Oct 05 12:00AM

San Jose Brokerage Firm CSR Real Estate Services Adopts CoreFact’s Turnkey Farming and Listing Solution Following Three Month Trial

SAN FRANCISCO, California – October 5, 2010 – CoreFact Corporation, the leading innovator in marketing services for the real estate industry, today announced immediate availability of the CoreFact Store in a BoxTM marketing solution for real estate brokerage firms. CoreFact Store in a Box is a turnkey farming and property marketing solution that fully reflects each brokerage’s individualized branding. The store contains interactive farming programs that have been proven to be more effective than any other direct mail solution available in the marketplace. The store also contains proof of production materials that help listing agents promote their listed properties and generate additional buyer and seller leads.

CoreFact also announced that San Jose, California-based CSR Real Estate Services has adopted the Store in a Box solution for its agents. CSR has been piloting the store, which can be viewed at http://csr.corefact.com, for the past three months. The branded marketing store puts this regional brokerage on equal footing with the biggest firms in the industry, and gives the company an advantage in recruiting new agents.

“The CoreFact team has designed a solution that is truly unique, and more importantly, has a great return on investment,” said Tony Odom, CSR’s Chief Operations Officer. “They back their system with a team that is responsive to our company’s needs, and a comprehensive set of collateral that supports our agents. Integrating the CoreFact store into our company’s operation was an easy decision for us.”

CoreFact Store in a Box was designed for small to medium sized brokerages that typically do not have a branded marketing design center at their disposal. CoreFact Store in a Box removes the high investment hurdle these firms would face to create their own solution. With this turnkey solution, brokerages can offer branded farming and property marketing materials to their agents within two business days of signing on. The store contains farming programs provided by CoreFact including the Home Estimate Series, Seller’s Tips Series and Local Expert Series. The store also provides proof of production materials like Just Listed/Just Sold postcards and property flyers. All printing, postage and delivery to the postal service are provided as part of CoreFact’s 100% guaranteed fulfillment policy.

“We looked at the market and realized that independent brokerages represent a large segment of the market, yet professional farming and marketing solutions were largely unavailable to them,” noted Chris Burnley, CoreFact’s CEO. “The idea behind Store in a Box is to give these firms the tools they need to build their brands, improve their operations and recruit more and better agents.”

CoreFact stated that the Store in a Box solution is available for immediate delivery for firms throughout the country. The company is temporarily waiving the $995 setup fee for Store in a Box through December 31, 2010. Orders for stores will be fulfilled on a first come, first served basis.

About CoreFact Corporation
Founded in 2005 and based in the innovation hub of Silicon Valley, CoreFact is a full-service marketing services provider for the real estate industry. The company’s flagship farming program is designed to drive consumers online so agents can interact with and close their best prospects. The company provides a variety of marketing solutions that meet the specific needs of individual agents, small to medium sized firms and large enterprise clients. For more information, please visit www.corefact.com or call (866) 777-3986.

About CSR Real Estate Services
Serving the greater Silicon Valley region, CSR Real Estate Services was founded in 2003 with the belief that success comes from quality service and meaningful relationships with customers. The company operates both a residential real estate brokerage and a commercial real estate division. For more information about the company, please visit www.customerservicerealty.com or call (408) 558-5000.

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CoreFact Corporation Executive to Speak at American Marketing Association Symposium on Direct Marketing

Posted Thu May 27 12:00AM

LOS ANGELES, California – May 27, 2010 – CoreFact Corporation, a direct marketing company that leverages advanced technology to help sales professionals grow their businesses, announced that one of its executives will be speaking at the American Marketing Association symposium on direct marketing being held today in Los Angeles. Steve Elich, CoreFact’s VP Marketing, will be discussing how marketers can identify their best prospects by utilizing direct marketing to drive consumers online and engage them with value-added information and services.
CoreFact Corporation is changing the terms of engagement with consumers in the direct marketing industry by bridging the gap between online and offline marketing. Based in Silicon Valley, CoreFact offers an innovative marketing system that connects a marketer’s direct mail program and website to establish a dialogue with consumers. The original system was designed for use in the real estate industry, but the company also provides solutions for other industry verticals.
“This symposium comes at a crucial time for the direct marketing industry,” said Steve Elich, CoreFact’s VP Marketing. “The days of having separate online and offline strategies are over. You need both and you need both to work together. Compelling printed materials grab the consumer’s attention while online tools provide informational fulfillment and campaign tracking.”
CoreFact’s flagship real estate product uses variable data technology to provide personalized direct mail featuring localized maps and a Market Access Key unique to each consumer. Prospects use this key to access a property estimate and to view current market activity in their local area. This system tracks respondents and provides mechanisms to interact with the agent.
Marketers who have used the system consistently are achieving median cumulative response rates of 8.25%. The system also provides marketers with quantitative results that enable precise Return on Investment (ROI) calculations. For more information on the symposium, go to www.socalama.org/upcomingevents.html

About CoreFact Corporation
CoreFact provides complete marketing solutions for sales professionals in a variety of industries including real estate, mortgage, insurance and automotive. Central to the company’s system is the ability to drive consumers to the marketer’s website where the consumer can access value-added information and personalized services. For more information about the company, please visit www.corefact.com or call (866) 777-3986.
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CoreFact Corporation Announces Partnership With Coldwell Banker Residential Brokerage

Posted Mon Aug 31 05:00PM

CoreFact Corporation Announces Partnership With Coldwell Banker Residential Brokerage

Agreement provides Coldwell Banker agents with marketing systems that help foster meaningful connections with consumers

HAYWARD, California – September 1, 2009 – CoreFact Marketing Systems, a direct marketing company that leverages advanced technology to help real estate agents grow their businesses, today announced a new partnership with Coldwell Banker Residential Brokerage, Northern California’s largest real estate services company.

Hayward-based CoreFact offers an innovative marketing system that connects direct mail and agent websites to establish a stronger connection with consumers. The company’s platform helps agents generate leads, build relationships and promote properties using the most innovative tools available in the industry. CoreFact’s lead generation system combines the best of direct mail and web technology to drive prospects online and generate higher consumer response rates than traditional methods.

“In order to be successful in today’s competitive real estate marketplace, Realtors can’t continue to market themselves, or their listings, in traditional ways,” said Rick Turley, president of Coldwell Banker Residential Brokerage in the Bay Area. “We think that CoreFact’s technology platform will give our sales associates yet another competitive advantage over agents at other companies.”

The heart of the CoreFact platform is the Capture Marketing System, which uses variable data technology to provide highly-personalized direct mail that includes a Market Access Key unique to each consumer. Home sellers use this key to access a property estimate and to view current market activity in their local area. This key also tracks respondents who have used an agent’s website so the agent can focus on the leads who are most likely to be active in the market. In addition, the system seamlessly integrates with Coldwell Banker Residential Brokerage’s intranet and agent websites.

When agents receive a lead, CoreFact provides them with follow-up systems to convert that lead into a client. Finally, once agents sign the listing agreement with a seller, the system provides Realtors with a complete portfolio of property promotion products that will help them get top dollar for their client.

Christopher Burnley, founder and chief executive officer of CoreFact, said he is excited by the opportunity to work with Coldwell Banker Residential Brokerage and its nearly 4,000 agents throughout Northern California.

“Coldwell Banker Residential Brokerage is the leading name in real estate and widely known throughout the industry as the technology leader as well,” he said. “I can’t think of a better company in which to deploy our marketing platform, and I know it will have a significant impact for agents.”

Turley said the new marketing platform is coming at an important time as the area’s housing market continues to show strong indications of a recovery. Sales have been steadily improving in recent months throughout Northern California, and with interest rates remaining near historic lows, agents are gearing up for new business in the months ahead.

About CoreFact Marketing Systems

CoreFact provides complete marketing systems for real estate professionals and brokerage firms. CoreFact was formed in 2002 when a print vendor and a web hosting service combined to connect direct mail and agent websites to increase the effectiveness of agent prospecting. The Print + Web concept continues to be the cornerstone of the company’s service offering even as new product lines have been added. CoreFact is dedicated to helping real estate professionals manage their business for consistent success. For more information, please visit www.corefact.com or call (650) 472-1599.

About Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California with 61 office locations and more than 3,600 sales associates. Coldwell Banker Residential Brokerage is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT has more than 900 offices and 56,000 sales associates operating in more than 35 major metropolitan areas. A subsidiary of Realogy Corporation (NYSE: H), NRT operates Realogy’s company-owned real estate brokerage offices. For more information, please visit www.CaliforniaMoves.com or call 925.275.3085. DRE # 00313415.

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